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It feels like you can’t turn on the TV without hearing someone talking about Facebook, Twitter or blogging. If that all sounds foreign to you, don’t worry, we will catch you up. But how can all these fads help your business?

You should think of your website as a lynch pin to your communication strategy, directing every externally pointing piece of PR back to it. Constantly bringing people back to the centre in order to ultimately buy from you. That PR could be your business cards through to your Twitter page.

It is a good idea to get linked up via twitter, your phone or PDA with a major news source that is known for giving accurate information and top stories. A simple example: I know a friend that likes to hear about USA news from none other than the BBC, if you can believe that. NPR will get you connected to major ‘behind the scenes’ looks and views of common stories you may have heard about but not the whole story.

11 year old “Anna Christine” is a singer & piano player. The audience gave her a standing ovation after her song. She admitted she made a mistake which could not be seen by everyone. The music track was not synched up for some reason. Judge Howie Mandel told everyone that only 4 acts out of tonight’s 12 move onto the next round.

Commitment doesn’t get discussed much in relation to Social Reseller, but I find it to be essential to the success of a business online, or any business anywhere for that matter. Once you decide to jump in the only way to see results is to press on through ongoing and recurring conversation. You MUST NOT give up.

Usage? At first take many people would state that Wave as confusing. Yes one has to take an effort and go up the learning graph for one to be enabled and capable of using Google Wave to the fullest.

But just as true and less dramatic is this: employees want to work in environments where they’re a match as much as employers want to hire people who will get on well in a team.

There are a lot of other idols that you can emulate, but what is important is that they inspire you to do better in your business lead generation campaign.