0 5 min 2 yrs

Appearing on the top of the list has become a necessity in this world of stern competition. In internet marketing, this is all the more a must since thousands of sites pop up in a search list. Naturally, if you are not there at the top of it, there is every chance that you get lost.

Businesscard2, a professional site that provided a virtual business card. This site allows for a custom URL, has a biography section, built in links to a handful of the top social networks, and allows for full length post updates with anchor texts links, and sits on a cool PageRank of 6. The downside? Businesscard2 is merging with Workface, another professional profiling site sometime in early 2012. If Businesscard2 were to stick around it’d probably be around #5-7 in the list. Workface is great and all, but it requires more personal information and generally doesn’t perform as well as the ole Bee-Cee-Two did. That said, workface would still probably make our top 20 list, so check it out!

The syllabus. The syllabus is broken down into seven modules. Well, actually there are six modules and an Advanced Training module that encompasses the stuff you need once your site is published, like search engine optimization, search engine marketing (known as article marketing), and online How to Get Negative Posts or Reviews Removed From Another Site?. Each module is as step by step as things get, complete with a checklist and reading assignments.

You need to have a well written and well-presented profile that is SEO optimised with keywords. It is best to have a salesletter or similar copywriting for best results. Only talk about what you do for your clients and how you do it. Your past is irrelevant, unless it shows your experience in your current position. Use apps to help you. Slideshare is a good one to use as you can upload PowerPoint presentations or YouTube videos to slideshare which will then show on your profile.

It is critical that you embrace the fact that your online presence is critical to your offline success. They are two parts of the same strategy. Two sides of the same coin. They are not separate. They should be seen as complimenting one another, they both pull and push, and should be looked at as similar to the DNA helix. It took ages until Crick and Watson cracked the secret of the double helix. It’s the same with aligning Online Reputation Management and offline approaches. They are invariably separate and do very little, if anything at all, for each other. However, if you begin to see them as similar to the DNA helix, then you will quickly begin to understand the alignment, phasing and weighting of each action so that they are pushing and pulling simultaneously.

Even though Google has said in the past that it’s okay to have patients and consumers post reviews from one location such as your office during a visit… they are blocking more and more of these reviews.

When you think of UPS for example, do you think of brown service vans delivering boxes, or do you think of “See what brown can do for you”. Not only have they subliminally marketed their trademark colors, but they have also messaged their company philosophy. Their motto isn’t what you can do for them, but what they can do for you.

But lets say you do not have any luck getting a hold of the person who posted the negative review. Or, maybe you tried without success to get your new content to show up on page 1 of Google.