The Internet has made our personal and professional lives very transparent. We now live in the fishbowl. Despite what many will argue, your privacy is no longer fully in your control. Your online identity is also something that others can control, and you need to do your best to manage it. Managing your online reputation and protecting it is equivalent to marketing your personal brand, YOU.
There are various components or methods for generating a distinguished Web presence for a person or business on the Internet. Such presence could be noted in content referring to the person or business including articles, press releases, news, blogs and forums, social media presence (Facebook Twitter, etc.), personal web sites, pictures, video, etc.
Trackur was created by one of the top names in the field of Online Reputation Management Firm, Andy Beal. They offer three different packages depending on your needs and provide tracking on the keywords of your choice.
Let me take a moment to stress that content is not the only key to appearing high up in search engine rankings. You also have to have a stout search engine optimization (SEO) strategy, utilize some form of social media and constantly monitor what you’re doing. But content helps. A lot. And regular, relevant, custom content helps push down those negative comments, rants and rankings that will keep you up at night.
It is very important to choose the right kind of website so that you can have the best tips and local Online Reputation Management marketing strategies. It is very important to understand the actual meaning of the term local internet marketing so that you can use it for your benefit.
One word of warning with online reviews. Once you start, you should be consistent. If you do a few videos now and then stop altogether – the original videos become less relevant, potential customers wonder if your business has gone down hill hence the lack of reviews. It looks like you tried video marketing and then couldn’t be bothered to continue – revealing your lack of commitment to your customers feedback. A small number of monthly videos and reviews has the added benefit of eventually building up a large ‘body of evidence’ that adds authority to the whole process.
Another account that you will probably want to make will be on LinkedIn. LinkedIn is more of a professional site and you will want to make sure that you fill in all of your experience so that more people will want to build a relationship with you.
It is also important to bare in mind, that if you look and sound like the rest of the hungry “choose me” brigade, then you are one of them. If it looks like a pig and smells like a pig, then it’s probably a pig. Remember, old school, interruptive selling is dead.