0 3 min 2 yrs

Yes, this is less than Facebook. But if the two were on a homecoming court, Instagram would take the crown. Why? Because the users are more engaged-meaning more activity for your brand, and more popularity votes!

If ever you are waiting in a line somewhere (a theme park, a movie theater, etc.) do not make the mistake of not following within a one foot radius of the person in front of you. Everyone else in line knows that if you are not breathing down the person in front of you’s neck, you may just miss everything. The line might just skip over you and everyone behind you entirely. This is why you always get those annoyed eye rolls and death glares if you break this rule. So please, be courteous to all of the other customers in line and attach yourself to the hip of the person in front of you.

People love a chance to win prizes and using Instagram to hold a photo contest is an exciting way to give them what they want. You can ask fans to send in a picture of them using your product and then choose a winner from among them. You could also go a different route by asking them to send in a picture that demonstrates something more abstract, like what represents summer to them.

If you are from a country like Japan or USA, where instagram is massively used, you will have higher chances of entering the “Most Populars” ranking. Along with location, the time you post is equally important to get followers. Soon enough, köpa might also start taking different countries, different thematics, and more local factors into consideration when creating a “Most Popular” ranking. This might not have happened yet, but can be expected in the near future.

Any other surprises: of course, there is the smart mailbox feature, synchronized notifications and maps, activation lock, sharing photos over iCloud, view maps in night mode are a few of them.

This is great if you have a physical location or even if you travel around the city, state or country. If you have booths at local craft fairs or other vendor events, then you can snap a photo and tag your location to let your followers know where you can be found.

The other criticism is that Instagram has no business model and little or no income. But that is Facebook’s problem, not yours. As more and more online searchers conduct business on mobile devices, it is the prudent online marketer who will benefit the most. Leveraging apps like Instagram will pay dividends down the road.