I’m a television professional with over 20 years in local and network TV. I’m coming up on one of those forks in the road that we all face 2 or 3 times in life and I’m considering seriously leaving TV and spending 100% of my time building my corporate video production business. I’ve made decent money for many years now, helping make share holders rich… but I think it’s time my hard work made me rich. Problem is I’m a video production guy. I know video. But building business relationships and marketing myself in the right directions is something very new. And to be honest, intimidating.
Then, when they are in a mad rush to distribute their video, they’ll want/need you to make the copies. You quote them a reasonable yet on the higher side number and they go with it because they are ready to get the videos into the marketplace.
Along with experience, focus on companies that are known for providing high quality service. You don’t want your video to be just like every other one in your industry. You are looking for something special, and that is what you should expect when you hire a professional.
I was convinced one of the reasons for Millionaire’s massive success was because it was the first game show to add lighting techniques usually reserved for a horror flick.
Run and Gun. A Skydefinition company that believes in craft, does not send out crews to “see what happens” or document meetings, weddings, baseball games or news stories. It’s a big mistake to show up without a plan and expect to produce a compelling and effective TV commercial or marketing video. “Run and gun” wastes time and money – and often misses opportunities (due to poor planning), to elevate storytelling impact. Craft does not.
In fact, Google is now making a concerted effort to “mix media” on page 1 search results. That’s why you now see news, images, Video production company, and local search engine results right on the top page mixed in with traditional websites. It is now estimated that a YouTube video is 27 times more likely to show up on page 1 of a Google search for your important keywords than a website. Results happen quickly, too. Commonly your YouTube video will be seen on Google search within hours.
You’ll probably end up forking out about $100 for music, video, and pictures, although some authors are boasting they spent less than $10 altogether since a lot of this stuff is free on-line. You’ve just got to find it. Brenda’s page on making book trailers includes how to find free ingredients for your trailer, but there are also links near the bottom of the page for more resources.
So, those are just some of the simple tips that can help your original video off the ground. Hopefully, it will go out to the masses as well. On the other hand, you can also hire the services of a particular video production company to help your idea becomes a reality.