0 5 min 2 yrs

We hope you’ve heard about “Paid Search” or PPC (pay per click) if your business relies on Web traffic. It’s one of the key ways to draw traffic to your site, and it works wonders when applied with SEO (search engine optimization). In other words, if you’re still using SEO as your only marketing avenue, you need to balance your marketing approach because your competitors may already have.

It’s a cure-all. While social media is a great tool for web reputation personale, it’s not a panacea. Don’t get so wrapped up in the concept of of the social Web that you ignore the other problems with your marketing strategy. Social media is another in a long list of tools you should leverage for brand messaging.

Both 3 and 4 add up to this one. If you’re both real and trustworthy, then the information you’re sharing will also be meaningful to the people you’re dealing with online.

Your career or business niche should be the focus of nearly all of your social media use. The more focused, the better. Many professionals create “career” profiles and “fun” profiles and don’t mix the two. This is a good idea – use one Facebook or Twitter account for your career and use a different one for your friends and family. Keep things separated and, thus, focused.

Why is this so important? A global Nielsen survey which included more than 25,000 internet users say that they trusted the opinions they found on the internet more than that of newspapers, magazines, radio and TV. The bottom line being that perspective employers, clients and perhaps even your upper management considering whether or not to give you that promotion, put a lot of weight in what they can find out about you on Google and other search engines. In most countries though, it is illegal to use information like that in deciding whether or not to promote or employ you but the fact is, they all do it and the smart ones wont tell you that they have done a background search on you on the internet. Why give them anything negative to find in the first place?

Creating content for your website is essential to help you achieve the highest possible organic rankings in search engines. If you think content creation is for the birds, you’re right. It’s for the really smart birds that get lots of traffic on their site. In this day and age, content is king. Roughly 68 percent of online searchers don’t go past the first search results page and roughly 85 percent of all Google searches result in someone only clicking on the organic content – the stuff that’s not paid for. Obviously, that’s where your site needs to be if people are going to look at it. So, how do you get your site there with content?

According to social media, as well as, customer relationship management experts, those companies that ignore social media monitoring do so at their own risk. So, why take a risk, when you know its probable results? What you should do is to hire a social media monitoring company and take a sigh of relief. Ignoring this is not good for you form a long term perspective, as well. So, if you take a little bit of care now, you will surely rule the world of Internet marketing for sure, in the future. So, search on the World Wide Web, and find out a reliable and reputed social media monitoring company. As there are plenty of such companies operating in the world market, you should not be facing enough problems to find one for your company.