I am writing this article outside one of my favourite restaurants in Hartlepool North East England, Farrar’s Bistro. I like giving this hardworking family run business a pitch because they deserve it. OK, hands up, they are customers of mine as well. They purchase promotional pens and embroidered clothing from me but my like for them is primarily for other reasons.

The next stage is letting the prospect think it’s their idea to buy or opt into your page to receive more information. You add another level of value by removing the risk factor. They don’t know you and the key is grab their attention to act.

And going deeper into the trenches you’ll find some niche blogs that really have a bone to pick or a serious issue at hand that they need to address. Even blogs that handle and cover up and coming movements as things are changing constantly today in the world of politics and current events.

The dance group “Hype” comes from Hawaii. The three guys danced under a water fountain & the judges were not blown away. The choreography was generally okay at best. The audience liked them though.

“When was the last time you were able to completely unplug for a week?? It is beyond therapeutic!! What’s going on in the world?” JP tweeted this morning after returning to Twitter. He had been away from Twitter for an entire week along with his wife, Ashley. “Feeling refreshed and reenergized! Back in action!!!! Woot. :))) How is everyone?!” Ashley added shortly before JP. It sounds like the couple went on their honeymoon without telling people, cutting off everything from Socialreseller to email access. And what a vacation that must have been.

Then we have the blogs. What you’ll get with these really are the true experts if you pick something sanctioned by Universities or connected to accurate news reporting sites, i.e. NPR who have access to experts in a field but just are not trying to sell ad space.

But just as true and less dramatic is this: employees want to work in environments where they’re a match as much as employers want to hire people who will get on well in a team.

Sure, as small businesses, we might not be able to go this extreme, but personality still plays an important point. One small company I know simply played with his Facebook ad. His first ad, presented his product in serious tone and got a decent number of click throughs, but when he added a fluffy kitten and some fun to his business page, his results tripled and his leads became way more engaged with his company.